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Each of these projects reflects my ARCS process, a strategic approach grounded in curiosity, connection, craftsmanship, and longevity. From startups to community-rooted initiatives to global campaigns, I uncover patterns, shape stories, and build brand experiences that resonate deeply and endure. Whether guiding multidisciplinary teams or leading strategy, I bring insight, cultural fluency, and intentional execution to every stage of the journey.
A premium tea brand built for people on the rise. MUchai
inspires ambition through a brand identity centered on growth, heritage, and everyday elevation.
MUchai
Pioneering a new model of affordable homeownership in New York City. This brand strategy project repositions the Central Harlem Community Land Trust as a force for housing justice, community power, and long-term stability in Harlem.
Central Harlem CLT
In celebration of Earth Day, this immersive brand experience empowered inner-city youth to reimagine their neighborhoods through creativity, sustainability, and community action.
Adidas
FEATURED PROJECTS
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