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Rebecca Rivera

Copywriter | Professor

Tony is determined not just to explore what exists but to lead us beyond the boundaries of monoculture. In conversations with him, it’s clear that he’s motivated to be a bridge between the United States and Africa to foster equitable cross-continental and intercultural collaboration that leads to growth.
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Whether I’m crafting a brand strategy or solving a crossword or sudoku puzzle, I’m driven by a desire to uncover the patterns that bring meaning to complexity. My journey from Kenya to the U.S. shaped my unique lens, one that helps me build culturally grounded, globally relevant brand stories. I connect the dots others might miss, turning insights into narratives that inspire authenticity and confidence.

 

Born in Kenya and now based in New York City, I bring a global, culturally fluent perspective to every project. I see brands as an underutilized vehicles to achieve business goals. With over seven years of experience, I’ve guided startups, nonprofits, and global brands through messaging frameworks, campaign strategy, and brand identity systems.

 

My ultimate vision is to be a resourceful bridge between the U.S. and Africa via Kenya, promoting intercontinental trade and collaboration through brand building, entrepreneurial endeavors, and purposeful leadership. I believe branding is one of the most powerful tools for economic empowerment, cultural connection, and global growth. I am committed to building brands that radiate excellence, bring people and possibilities closer together.

As a trailblazer, I connect people, ideas, and cultures. I listen keenly, think critically, and create meticulously. I craft stories that honor where we come from while leading us toward where we’re going.
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Dear Creative Agencies & partners,
Get the mind of a strategist and the eye of a designer
without having to add an extra line item to your budget.

Based in NYC 🗽 Rooted in Kenya 🫖 Global Perspective 🌍

  • Graduation Cap Tassel

    MPS, Branding + Integrated Communications
    City College of New York – CUNY
    Concentration: Brand Strategy and Management
    Graduated: Spring 2025

    BFA, Communication Design

    Parsons School of Design – The New School

    Graduated: Spring 2020

  • Sailboat
    • 7+ years of experience in marketing and communications.

    • A dynamic professional who intuitively blends design and strategy.

    • Proven ability to lead multidisciplinary teams and guide brands from idea to execution.

    • A portfolio that spans consumer goods, social impact, and global brands.

  • Spinning Pottery Wheel
    • Brand Strategy & Positioning

    • Campaign & Content Planning

    • Creative Direction & Collaboration

    • Cross-Cultural Communication

    • Messaging Frameworks

    • Qualitative Research & Audience Insights

  • Fierce Lion

    “You can’t lead the pride if you follow the crowd.”
    — Tony Muchai


    This quote grounds me in my work and life. It reminds me to stay true to who I am. Being a trailblazer means that I need to be brave in my approach, to venture into the unknown with curiosity. This is a call to adventure, to discover what lies beyond the horizon and create a blueprint for future generations.

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